Intanto i cinesi ....
Giuseppe Sandro Mela.
2018-02-05.
«In 2014, China issued 16 million passports, ranking first in the world, surpassing the United States (14 million) and India (10 million)» [Fonte]
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«As of April 2017, China had issued over 100 million biometric ordinary passports» [Fonte]
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«135 million travellers a year, spending US$261 billion – numbers that will soon be smashed: Chinese tourists are having a huge impact on destinations everywhere, which welcome the money they pay but not always their ways»
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Ricapitoliamo.
135 milioni di cinesi si sono mossi all'estero per turismo, spendendo 261 miliardi di dollari americani. La spesa media è di 1,933 dollari a testa. Una famiglia di padre, madre e due figli ha speso 7,733 Usd.
Questo significa che le famiglie cinesi guadagnano a sufficienza da avere un surplus di quasi 8,000 Usd l'anno, e potersi permettere di spenderlo in un viaggio turistico all'estero.
Un po' più del dieci per cento della popolazione totale può permettersi una tale spesa nonché di assentarsi dal lavoro per una - due settimane.
Il turismo cinese copre il 21% dell'intero mercato turistico mondiale.
Un grande risultato, tenendo conto che nel 1990, ventotto anni fa, il pil procapite cinese era 349 Usd.
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«Outbound Chinese tourism has enjoyed explosive growth over the past decade and there's plenty more where that came from: only 5 percent of the Middle Kingdom's citizens hold a passport, compared with 40 percent in the U.S.»
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«While much public discourse in the U.S. focuses on things like steel prices and cheap manufactured goods, the really dominant theme in Chinese economics is the power of consumer spending and services»
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«According to the United Nations World Tourism Organization, Chinese outbound tourism expenditure grew to $261 billion in 2016 (21 percent of the world market), an increase of 12 percent from 2015 and 11 times of the amount spent a decade earlier.»
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«The number of outbound travelers climbed 6 percent to 135 million in 2016. Numbers like these reinforced China's No. 1 outbound tourism status in the world since 2012. »
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«The footprints of Chinese tourists are now found across Southeast Asia, Africa, North and South America and even the Polar regions»
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«President Xi Jinping increasingly encourages outbound tourism to project soft power on the global stage»
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«Chinese outbound tourism is a precursor to Chinese overseas investment and consumption.»
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«It will help create a significant number of jobs in destination countries.. Their trips abroad have created up to 100 million jobs worldwide. »
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«According to the CEO of Ctrip, about 15 million Chinese outbound tourists chose the company annually»
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«That will make the greatest splash in small countries like Cambodia»
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«Despite investors' skepticism about official Chinese economic data, the rising wealth of the population is reflected through the boom in outbound tourism»
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Una considerazione sorgerebbe spontanea.
In un recente articolo il The New York Times diceva:
«China has thrived since Deng Xiaoping by offering its people economic freedom without political freedom»
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«Can China continue to prosper, while censoring the Internet, controlling its news media and insisting on a monopoly of political power by the Chinese Communist Party?»
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I liberal ed i socialisti sono ideologicamente impossibilitati a comprendere ciò che accade in Cina.
Non fanno altro che ripetere che i cinesi sarebbero deprivati della loro libertà.
Ci si pone quindi alcune domande.
- Ma se in Cina vigesse un regime autoritario, illiberale, questo permetterebbe che ben 135 milioni dei suoi cittadini se ne vadano all'estero ogni anno?
- Ma se in Cina vigesse un regime autoritario, illiberale, perché mai i cinesi andati all'estero per turismo ritornerebbero in patria?
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Durante il periodo dell'Unione Sovietica i passaporti erano dati dietro ricetta medica non ripetibile. Si concedevano i visti di uscita ad un numero irrisorio di persone. E ciò nonostante buona parte di chi fosse riuscito ad espatriare richiedesse, poi, asilo politico.
Ringraziamo il The New York Times per pubblicare, diciamo pure in continuazione, articoli così vistosamente avulsi dalla realtà: sono l'arma migliore per distruggere alla radice ciò che asseriscono. Non li biasimiamo di aver detto menzogne, ma di averle dette incredibili. Alla lunga questo modo di fare risulta essere controproducente.
Davvero l'ideologia liberal e socialista è una patologia mentale che rende avulsi dalla realtà oggettiva: sono incurabili, irridimibili.
The country's consumers are flexing muscles abroad. Leisure travel will be followed by investment and plenty of jobs in nations they visit.
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If you want to gauge how Chinese consumers are reshaping the world, look at how many of them are leaving China.
For vacation, that is. Outbound Chinese tourism has enjoyed explosive growth over the past decade and there's plenty more where that came from: only 5 percent of the Middle Kingdom's citizens hold a passport, compared with 40 percent in the U.S. That's a lot of ground to make up and suggests this boom has some staying power.
Investors would do well to focus on the beneficiaries, and not just the Chinese companies among them. I'm talking about Marriott International Inc., Ctrip.com International Ltd. and the PowerShares Dynamic Leisure and Entertainment exchange-traded fund.
While much public discourse in the U.S. focuses on things like steel prices and cheap manufactured goods, the really dominant theme in Chinese economics is the power of consumer spending and services. This was initially a domestic phenomenon. It's now increasingly taking place beyond China's shores.
If you worry that Chinese economic data are fake, here are some numbers that may comfort, or startle, you. According to the United Nations World Tourism Organization, Chinese outbound tourism expenditure grew to $261 billion in 2016 (21 percent of the world market), an increase of 12 percent from 2015 and 11 times of the amount spent a decade earlier. The number of outbound travelers climbed 6 percent to 135 million in 2016. Numbers like these reinforced China's No. 1 outbound tourism status in the world since 2012.
How did all this happen? Like many changes, it can be traced to Deng Xiaoping's opening of the economy in the 1980s. But it didn't really take off in force until 1995 when China launched the Approved Destination Status (ADS) program, which allowed for organized tours to a small but growing number of approved countries. The industry has had three distinct phases.
First, from the mid-1980s to early 1990s, trickles of outbound tourism to a few Asian neighbors were allowed for family visits only. Also permitted were government-paid or employer-paid business trips and cultural exchanges involving visiting scholars and seminar attendees.
Next, from the mid-1990s to 2010, under the ADS policy, some licensed travel agencies organized self-paid packaged group tours usually involving multiple destinations. Those trips often featured superficial sightseeing in iconic cities, photo snapping, and gift shopping for family and friends. Tourists still didn't have much interaction with the local scene due to low income levels, rigid tour arrangements, rushed itineraries, language barriers and lack of overseas travel experience.
Lastly, from 2010 to the present, rising income, increasing travel experience, easier visa regulations and marketing efforts by destination countries made things a lot easier. Add to that, self-driving independent tours and off-the-beaten-track destinations with in-depth experience and lifestyle experiments.
The footprints of Chinese tourists are now found across Southeast Asia, Africa, North and South America and even the Polar regions. Millennials dominate the self-driving tourist group, whose interest shifted from merely sightseeing and shopping to learning about history and experiencing culture.
President Xi Jinping increasingly encourages outbound tourism to project soft power on the global stage. Chinese officials are also known to adjust the flow of tourists to destinations based on the temperature of political relations. All the while, rising Chinese incomes at home mean more is spent each trip.
The explosive growth of the internet, social media, mobile applications and mobile payment provides more convenience for tourists. This isn't unique to China, but it underscores how uniquely the Chinese tourism industry is positioned.
What are the investment implications? This boom has just started and the best is yet to come. Investors should target destinations, industries and companies that can attract Chinese tourists. Multinational hotel chains like Marriott, travel service companies like Ctrip, airlines, and foreign luxury brand retails should all benefit from this trend. As shown below, the exchange-traded fund for PowerShares has been riding Chinese outbound tourism since 2010, substantially outperforming Standard & Poor's 500 index.
Chinese outbound tourism is a precursor to Chinese overseas investment and consumption. It will help create a significant number of jobs in destination countries. According to the CEO of Ctrip, about 15 million Chinese outbound tourists chose the company annually. Their trips abroad have created up to 100 million jobs worldwide. That will make the greatest splash in small countries like Cambodia.
Despite investors' skepticism about official Chinese economic data, the rising wealth of the population is reflected through the boom in outbound tourism. Can something go wrong? Sure. But the spending refutes, at least in part, the argument that China's growth is a debt-fueled house of cards.
Keep your eye on that passport number and watch it grow.
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